Virus TI|2 keyboard - intro, 1st impression, and question

[shenme shenme]

I relatively recently purchased a TI-kb and I think the keyboard is glorious. I used to be a purist who wouldn't touch ANYthing non-hammer-weighted but after a few hours of playing with the Virus aftertouch I bought it that day and haven't looked back. Plus, it's quite fast and yet very predictable once you get used to it! The TI keys is now my go-to controller... which brings me a little more on-topic:

I love my TI, but I'm definitely not touching the TI2. It's just far, far too incremental of an upgrade. Reduced weight and increased polyphony sounds great, but how did everyone's primary complaints get overlooked? The SHIFT key must die! And why on Earth is the Virus so ROM-heavy!? Does anyone actually use all those ROM presets? Doesn't everyone else want to be able to construct more than one User ARP pattern per patch? Is there really an excuse, at this point, to have so many features software-only? How hard would it be to display the contours on the LCD? The Lock feature would be a really brilliant live tool if it didn't (afaik) require a PC...

...anyway. I'm not disappointed, because I've got a TI that I'm already really VERY happy with. I've been one of the lucky ones, and the software side is just aces for me. You guys are slaying the competition there. I'd love to see more features but I can't complain when you're the top of the VA game. I'm just confused. Did this really seem like the best way to spend R&D dollars? Maybe you guys are just working so hard on the software side you don't see the room for the hardware improvements, or maybe the price point is too challenging? Seems unlikely tho... plenty of synths compete at this price point as far as knobs and LCDs.

PS: 1st post!