WTF? Preorder price jumps $300 in US?

[grs]

Back to the topic, anyone heard of MAP?

Here's Audiomidi.com take on the price jump

What is MAP? Some manufacturers impose a Minimum Advertised Price (MAP) policy on their authorized dealers that limit them from advertising their on-line price below MAP. Bottom line, more often than not, there is a better price than the MAP.

Their desktop price of the TI is 1,895.00
My pre-order with them was 1,595.00
I suspect the MAP is the extra money here, what do you guys think?