I've pretty much stopped buying soft synths, simply because I have so many of them so I have most bases covered, and when a new one comes out I typically try the demo and can't get inspired to purchase because I can't see they really bring anything new to the table.
I've been a fan of the original Dune synth ever since it came out, it has remained in my top 5 or so go-to synth plug-ins. Part of that was because of the sound, the usability and intuitive interface, and overall performance.
These guys just raised the bar on what a soft synth is with Dune 2 (not compatible with Dune 1, a complete different synth). I've been playing with this one for a couple of days and I have a feeling you're going to see it shoot to the top of KVR product rankings and stay there for a long time, and I think it just placed itself at the top of my go to synth list.
Truly amazing synth.
http://www.synapse-audio.com/dune2.html
The sound demos are EDM but the range of possible sounds on this thing is part of what sets it apart, it's extremely versatile!
If you don't already own Dune1 and decide to purchase, I recommend getting the Dune1&2 bundle because you're then getting Dune1 thrown in for a few bucks (and yes it's worth owning... not as sophisticated as Dune 2, but easier on CPU).