A big part of some techno music is how the sounds evolve into other sounds, and that takes some tweaking know-how that can only come from programming the sounds yourself...
like said above, in a context where those are the big cards to play - like, you could say that dubstep is all about the bass sounds - people will hold on to their labor, since that's what sets them apart from the competition.
the actual processing of the sounds is also a big factor of course. many people today misuse the effects, in that they use them simply as some layer to put on top of things. while sends and returns, actually arranging the effects and thinking about them like you do with the synthesizers and just about anything else is much more musical and makes room for better results. even how you set up the routings in a mixer can be either extremely clever or stupid and much of how the music sounds depends on such decisions. gets to a point where producing and arranging and mixing, sound design and mixing even are so interconnected as to feel the same. And that's techno, it's actually getting deep with the machines, to their soul. Best answer (again) is to tweak your brain out of your head! Fasten your sit belt and have a nice flight!
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