I just saw this article and thought about this discussion:
http://arstechnica.com/business/2013...pu-technology/
"In turn, licensees will receive designs, collateral, and support from the company."
Holy shit, how much more incentive does one need? Obviously, this is not something NVidia is specifically targeting audio-related uses for, but to my knowledge there is no other platform (combination of hardware+software dev kit) out there this capable of fulfilling the kind of need we're talking about here.