Thread: Namm 2013
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Old 22.11.2012, 03:29 AM
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Quote:
Originally Posted by MBTC View Post
I really don't understand the whole "limited edition coloring" phenomenon. Seems like a low-rent marketing scam/gimmick to generate excitement
("look we changed something! And its in limited quantity") hoping to get a few suckers to line up and say "my current one is white so I want black now", or of course vice versa, just as a gesture from the marketing dept to try to manipulate the human psyche.

Who cares? Its not like anyone will be able to get parts for their "limited edition snow" in 20-30 years or so to keep it going like new, which is what makes classic cars or limited edition antiques exciting.

An utter waste of time.
I have to agree wholeheartedly! it's blatant consumerism and marketing at it's most ugly underbelly image. On THAT note, I feel MOOG has fallen prey to this SAME sheepish marketing scheme, even with some of the new names of color schema of them with similar adjectives that mimic "Snow" or "Toxic"...absolutely nothing has changed as far as innovations, just the color. I do not mean to be slamming Moog because they DO analog very well, albeit expensively and at least I find even their "Slim Phatty" blatant marketing to the hip hop scene's incessant booming bass....but it INDEED is "SLIM" in that it's slim on features, compared to a Voyager, et al. To me it's like placing a wrapper on a pound of LARD that states "DIET LARD" or in my example, "SLIM (on features but it's)PHAT"...we synthheads have to bear a tiny bit of why even the "big three" (and others) will continue to repackage the same turd (did I say turd?) for years and years with no added innovation, whereas Access has always continued to strive to make instruments better and surprisingly better even through free updates. My rant shouts out to companies such as korg, whom has repackaged and renamed the very same triton engine for how many decades now? Then there's yamaha doing same with tyros, when yamaha actually had an innovative light-sequencer, Tenori=On, which they dropped like a rent-a-date! Dare I mention roland continuing to repackage the jupiter? What about re-exploring Additive Synthesis or something to remain "relevant" in an age where technology of software synths could easily push in the 6 feet of dirt on their graves unless they remain innovative as Access, Waldorf, and Radikal Technologies has and still do?
I have absolutely no GAS for Arturia's MiniBrute, BUT, I think they see the future and my prediction is the software synth companies will more and more come out with hardware as Arturia is and FYI--they have almost a YEAR or backorders because they will not compromise and keep manufacturing in France. it's what they put out NEXT that will keep me on the edge waiting.
Rant over but I think I make some relevant points ABOUT remaining relevant!! Happy Thanksgiving to those that celebrate it on here, wherever you are! We have to be thankful for companies such as Access that even their older incarnations of Virus still blow everyone else out of the water!!!
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