I guess one reason why the NL3 is discontinued is the huge popularity of Virus synths which come with hundreds of popular preset sounds. Nord leads don't have any trance/dance-presets. Many people buy virus because they don't know how to program synths. Nord leads can do great sounds too but you have to program them yourself. Access have noticed this and they sell well. In fact it seems that Access is the only company which pays for good preset sounds. Roland, Korg, Alesis, Clavia etc. have quite poor or unpopular preset sounds which means that only real synth freaks or people who can program synths buy those synths because of the synth engine, not for the presets.
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