[Doc Jones]

Hey Khazul, I made the switch from cubase to Live for exactly this same reason. Cubase is an excellent program, but Live's unique and intuitive session view really is a key area when talking about creativity.
In the session view, you can easily capture new ideas of the fly and because of the way the way that it is structured, more often than not, you'll find yourself immediately taking those newly captured ideas to new levels and variations - things just flow easily in session view.